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Erin Murphy's childhood passion for design
and sewing became a dream of creating beautiful, timeless clothing for
kids. She realized her dream with Baby Lulu, a leading label that has
brought beautifully designed and carefully crafted children's apparel to
market for over a decade. Erin began sewing at the age of four, and
making clothes for her niece and nephew at age ten. Her unique sense of
style and keen eye for color were immediately apparent. She continued to
hone her craft at Brooks Design School in Long Beach, marking the
beginning of her professional career in the apparel industry. Erin's
artful skill and unfailing work ethic quickly brought her success in
textile design for the missy and women's market segments, but soon her
irrepressible desire to make children's clothing reemerged.
Unsatisfied with fabrics that didn't embody her vision, Erin took
inspiration from vintage tablecloths and textiles and designed the
fabrics that would become her signature, applying new, trend-savvy color
palettes, and combining them in fresh ways. She then created patterns
that emphasized proper fit and Baby Lulu was born. "Other labels may
just re-grade the pattern and not refit it. Three-year-olds still have a
bit of a tummy but when they're five, the whole proportion of their body
changes." Erin's creativity and attention to quality and detail
didn't go unnoticed; it won her three Earnie Awards for girls'
infant/toddler casual design, in addition to a wide and loyal consumer
following. |
